No Weblog, No Trust

I was searching for info on someone today, just doing a typical Google search of their name, and I didn’t really find anything except a few quotes from some trade rags and some obvious “false-positives.”

It re-occured to me that, when it comes to “experts” or other authority figures, I don’t really “trust” any of them if they don’t have a weblog…usually that shows up on the first page of a Google search for them.

If you’re going to make a living being an expert, it’s time to get a weblog. All you have to do it put up links to start with. That’ll be enough. For the full-blown, bust-out, check out old-school consultant/experto tompeters!, he seems to have really jumped in head first.

Comments 1

  1. Nikolas wrote:

    Sweet :)

    Posted 30 Jan 2007 at 9:09 AM

Trackbacks & Pingbacks 1

  1. From The Publicity Hound’s Blog » Think you’re an expert? You’d better be blogging on 13 Oct 2006 at 11:07 PM

    [...] Blogger Michael Coté makes a convincing argument for why experts must blog.   [...]

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