Cote’s Weblog


Thursday, May 12th, 2005 at 2:13 pm

No Weblog, No Trust

I was searching for info on someone today, just doing a typical Google search of their name, and I didn’t really find anything except a few quotes from some trade rags and some obvious “false-positives.”

It re-occured to me that, when it comes to “experts” or other authority figures, I don’t really “trust” any of them if they don’t have a weblog…usually that shows up on the first page of a Google search for them.

If you’re going to make a living being an expert, it’s time to get a weblog. All you have to do it put up links to start with. That’ll be enough. For the full-blown, bust-out, check out old-school consultant/experto tompeters!, he seems to have really jumped in head first.

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2 Responses to “No Weblog, No Trust”

  1. The Publicity Hound’s Blog » Think you’re an expert? You’d better be blogging Says:

    […] Blogger Michael Coté makes a convincing argument for why experts must blog.   […]

  2. Nikolas Says:

    Sweet :)

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